Unlock the Power of 1.4 Billion Consumers
India is the world's largest, fastest-growing market, with 1.4bn consumers.
Join Austrade’s FREE India Tech Export Catalyst program to develop a practical India market entry plan for your business in this free 6-week online program with expert support.
Being part of the ITEC program also opens doors to a unique opportunity for Australian startups to accelerate the global impact of their cutting-edge technologies.
India’s sports tech sector is on track to reach an impressive USD 830.3 million in revenue by 2030, while the creative industry is set to soar to USD 3.93 billion. This booming market firmly establishes India as one of the top 8 global hubs for innovation in these industries. Now is your chance to be part of this growth and lead the way in shaping the future!
This exclusive program is designed for trailblazing startups and scaleups in the Sports Tech and Creative Tech sectors, driving innovation with digital and technological integration at their core.
To qualify, your business must operate in one of the following cutting-edge categories and demonstrate a strong focus on leveraging digital and technological advancements.
SPORTS TECH
- Athlete Performance and Health
- Fan Engagement and Media
- Coaching and Talent Development
- Smart Venues and Events
- Sports Data and Analytics
- Sports Equipment and Safety
- Creative Tech
CREATIVE TECH
- Digital and Interactive Media
- Content Creation and Marketing
- Design and Architecture
- Film, Television, and Performing Arts
- Publishing and Literary Arts
- Music and Sound Innovation
- Fashion and Design Technology
Important Note:
Standard manufacturing, service-based, trading, and consulting businesses will not be considered. This program is exclusively for businesses driving innovation with digital and technological integration at their foundation.
pLEASE READ THE ELIGIBILITY REQUIREMENTS BELOW BEFORE APPLYING
● An Australian registered and operating business with an ABN and ACN/ICN
● A business currently, or in the early stages of, exploring export opportunities for their business
● Successfully launched the product in the Australian market, demonstrating consistent sales growth over the past 24 months.
● Candidates should have a strong interest in the Indian market, and any existing connections, partnerships, or customer base in India will be highly valued. They must also bring a market entry idea for a Sports and Creative Tech product or service to develop and test throughout the program.
● A Secured Series A funding in Australia and seed investment to ensure at least 12 months of runway in the Indian market will be highly regarded.
● The team in Australia is expanding and the business is committed to long-term presence and growth in the market.
● A business working in the sector or working on an idea that fits the sector definition.
● Entry is selective and competitive, and the overall viability and potential of your business or idea in the Indian market, along with your clear articulation of the answers to the questions on the EOI form, will be considered in the selection process.
● Applicants must be part of one of the innovative categories listed, with a particular focus on integrating digital and technological elements at the heart of their operations.
● Only businesses in the sectors listed below will be considered for this program: Sports and Creative Tech
Join the Next Cohort of Sports Tech & Creative Tech Startups and Scaleups – Starting Mid-March 2025!
Express your interest today, and our team will connect with you regarding eligibility and next steps early in 2025.
The program is open for all:
- Innovators with high-potential, globally competitive products or services in the Sports Tech or Creative Tech sectors.
- Australian Sports Tech and Creative Tech Scaleups or Small-Medium Enterprises poised for international expansion.
- Businesses interested in entering the Indian market but not yet substantially active there.
- Sports Tech and Creative Tech scaleups with a core focus on digital and technological integration driving their operations
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